It may be a country where bullet trains fairly fly along at 360 kilometres an hour and technology gleams wherever you turn, but there's a completely different side to Japan.

We may not know much about its existence because so few of us have experienced it yet. See this different Japan as it was always meant to be.

Try the hot springs and baths, the temples, see the richly productive farmland, the forests and the mountains. Relax in an authentic rural Japanese hotel, completely at leisure.

By using ATC services you are guaranteed the widest choice of hotels all over Japan, at the lowest rates and with the kind of personalized service that makes us different from online booking services.

From a financial point of view you'll notice the difference too, since your money goes a lot further here than in the cities. Try something different, in a new way: try the naturally rich countryside of Japan, just as it is.

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